Preview Mode Links will not work in preview mode

Marketing Simplified

Nov 30, 2018

It’s important to understand that you can’t take a “me-first” approach to referral relationships - or really, any relationships for that matter.

Zig Ziglar said that "You can have everything in life you want, if you will just help other people get what they want."

So your approach to relationships should be,...

Nov 28, 2018

Are you investing your networking time and energy as effectively as possible? In this episode I'll give you a framework to make sure that you're investing into the right relationships.

Nov 26, 2018

Fundamentally there are two types of people that can refer you business - people who are clients or customers and have done business with you in the past, or people who have not. In this episode we focus on how to maximize referrals from non-clients.

Nov 23, 2018

Believe it or not, people want to make referrals to you, because it allows them to accumulate "social capital." Your job is simply to make it easy for them!

Nov 21, 2018

If you create road-blocks and obstacles for people when they are trying to refer work your way... you're missing out on business, because much of the time people aren't going to jump through hoops. Make it easy!